Family Inceptions - A Surrogacy and Egg Donation Agency
Family Inceptions is a surrogacy and egg donation agency founded by Eloise Drane in 2008 with a mission to provide compassionate, personalized support for intended parents, surrogates, and egg donors throughout their family-building journeys. Eloise's personal journey deeply informs the agency's approach - she was a kidney donor in 1998, became a six-time egg donor, and completed three gestational surrogacy pregnancies.

Why Choose Family Inceptions?

By focusing on building trusting relationships and providing expert, empathetic care, Family Inceptions aims to create positive experiences for everyone involved in the family-building process.
Meet the Family Inceptions founder and team
Eloise Drane headshot

Eloise Drane – Founder/CEO

Eloise is a wife, mother of five, kidney donor, three-time gestational surrogate, and six-time egg donor. After witnessing the gaps in the fertility industry, she founded Family Inceptions to create a more inclusive and supportive space for all. Eloise believes in the power of informed empowerment and is passionate about breaking down the barriers that surround assisted reproduction.
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Flossie Hall – COO

As Chief Operating Officer at Family Inceptions, Flossie Hall leverages her extensive background and experience in scaling operations and strategic growth to support the organization’s mission of helping families build their dreams. Her expertise in operational efficiency and program development ensures that Family Inceptions continues to grow and innovate, providing compassionate, high-quality support to clients.
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Shawn Gilleland – Operations Manager

Shawn Gilleland brings a wealth of experience in medical practice management, specializing in OB/GYN, Urology, Orthopedics, Neurosurgery, and Primary Care. At Family Inceptions, she ensures smooth operations and strategic success, combining her medical expertise with a passion for family-building and compassionate care.
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Desiree Martinez – CMO

As Chief Marketing Officer, Desiree Martinez leverages over 15 years of expertise in online marketing, guiding hundreds of businesses to build brand awareness and attract leads. With a deep understanding of digital strategies and brand development, Desiree crafts impactful marketing initiatives that amplify Family Inceptions’ mission, reaching families at every step of their journey. Her focus on authentic storytelling and strategic growth ensures the organization’s message resonates and builds lasting trust with clients.
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Catalina Ardila – Administrative Support

Catalina, originally from Colombia and a Georgia resident since 1997, has provided essential administrative support since May 2022, ensuring smooth operations and warm client assistance. Married for fourteen years, she shares her home with her cat, Malori, and enjoys a close bond with her nieces and nephews. Catalina finds fulfillment in helping families achieve their dreams, striving to bring joy through kindness and compassion.
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Danielle Garvin – Digital Marketing Specialist

Danielle Garvin, a marketing professional since 2016, is the Digital Marketing Specialist dedicated to empowering women and turning dreams into reality. With a passion for crafting impactful campaigns, Danielle leverages her expertise to support Family Inceptions' mission of helping families grow. Her work reflects a commitment to inclusivity, empathy, and creating meaningful connections in the reproductive family-building space.
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Rylie Jennings – Events Coordinator/Podcast Manager

Rylie’s background aligns well with Family Inceptions' mission, given her commitment to supporting women and creating spaces for growth. Her experience with Baddies Mean Business, where she highlights impactful female voices and organizes large-scale events, brings valuable storytelling and community-building skills. Rylie’s dedication to empowering women complements Family Inceptions' focus on supporting surrogates, intended parents, and egg donors, helping to foster meaningful connections and elevate the family-building journey.
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Jennifer Silva – Client Relationship Manager

Jennifer knows the struggle of infertility firsthand. After 15 years of navigating her own family-building challenges, she’s deeply committed to helping other hopeful parents find their path to parenthood. For Jennifer, every family she supports is personal.
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Janelle Simm – Engagement Manager

With a career in recruitment and a personal connection to family building as a three-time egg donor and surrogate, Janelle is passionate about bringing together the right people for life-changing journeys. Her blend of professional skills and personal experience makes her an invaluable part of the Family Inceptions team.
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April Whitford, LMSW – Journey Manager

April has been in the family-building space since 2000, and her passion for helping others shows in every interaction. She’s committed to providing the highest level of support to surrogates and intended parents, ensuring that every journey is handled with care and compassion
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Jessi Winkler, LMSW – Journey Manager

Jessi’s two-time experience as a gestational surrogate fuels her dedication to the surrogates she works with. She’s here to listen, support, and make sure every surrogacy journey ends with joy and fulfillment.
Our Team
Behind Family Inceptions is a passionate team dedicated to helping others build their families. Each member of our team brings their unique experiences, expertise, and unwavering commitment to making sure every client’s journey is safe, supported, and successful.
At Family Inceptions, we don’t just build families; we build relationships, communities, and futures.